SimpliFlying has created a free eBook, “Airline Health Safety Yearbook: How the World’s Best Airlines are Rebuilding Trust in Travel” to celebrate the achievements of carriers that have demonstrated a relentless commitment to passenger and employee safety and wellbeing in response to COVID-19.
The eBook contains interviews with 18 CEOs and senior leaders at airlines that have taken part in the APEX Health Safety powered by SimpliFlying audit, which was created at the beginning of 2021 as a new, quantitative standard for airline health safety measures.
Each interviewee discusses the most important thing they learned as a result of the pandemic, the measures they introduced that most improved the passenger experience during this time and what they will focus on in 2022 and beyond. Finally, they also talk about how they will address sustainability.
During his interview, Singapore Airlines’ CEO Goh Choon Phong shared, “The pandemic is a reminder to always be nimble, agile and flexible … Continuous innovation and improvement to our premium product and service is central to Singapore Airlines’ brand promise. During this time, robust health and safety measures also became fundamental to our premium proposition.”
Andre Viljoen, Managing Director and CEO at Fiji Airways, also explored integrating health safety into the carrier’s brand identity: “Changes to medical safety and sanitisation have become a basic requirement. The culture of the Fijian people, and by extension Fiji Airways, is to give authentic, genuine service. We had to find a way for these two things to co-exist, and then take it up a notch.”
On the topic of sustainability, Air Canada’s CEO Michael Rousseau said, “The pandemic has not only reinforced our need for personal connection, it has also laid bare our connection with the environment and amplified our awareness that climate change is humanity’s greatest challenge.”
Enabling people to travel sustainably is also a goal of Qatar Airways’ CEO, Akbar Al Baker. He explained, “It is our ambition as an airline to minimise our environmental impact and facilitate continued global travel and commerce.”
Further interviewees include Captain Ibrahim Koshy, CEO at SAUDIA; Scott Kirby, CEO at United Airlines; İlker Aycı, Group CEO and Chairman at Turkish Airlines; Tony Douglas, Group CEO, Etihad Airways; Vipula Gunatilleka, CEO at SriLankan Airlines; Didier Tappero, CEO at AirCalin; Yuji Akasaka, President at Japan Airlines; Nirmala Rai, Acting COO at Caribbean Airlines; Corneel Koster, Chief Customer and Operating Officer at Virgin Atlantic; Estuardo Ortiz, CEO at JetSmart; Ben Minicucci, CEO at Alaska Airlines; Adrian Neuhauser, CEO at Avianca; Campbell Wilson, CEO at Scoot; and Peter Foster, CEO at Air Astana.
“I’m continually inspired by how our industry responds in the face of adversity, and I’m delighted that we’ve been able to commemorate the courage and innovation shown by so many airlines over the past two years,” said Shashank Nigam, SimpliFlying’s CEO.
The release of the eBook follows the presentation of physical APEX Health Safety powered by SimpliFlying awards during a ceremony held at the 2021 APEX/IFSA EXPO in Long Beach, California (pictured above).