At SimpliFlying, we are big fans of Air New Zealand. It’s an underdog airline brand, which very often punches above its weight. Previously, we’ve featured an interview with the airline’s CEO, Rob Fyfe talking about Rico, featured their viral safety videos and earlier this month, honored the lady behind the latest safety video, Megan Matthews, as a SimpliFlying Hero.
And now, the airline itself has come up with a video about their social media strategy, and the secret sauce that makes it so successful! So, we had to bring that video to you too!
Before you dive in, it will be interesting to note that:
- They broke almost all rules of traditional branding in getting Air New Zealand to where it is
- Their brand mascot, Rico, is the exact opposite of what you’d expect from other brand icons, like the Singapore Girl – it polarizes the audience!
- Their safety videos are anything but mundane
- They’ve been featured in the New York Times and other leading outlets, not by advertising in them, but because their marketing efforts were worthy of the coverage
- And they’ve done this at a fraction of the marketing budget you’d expect an airline to devote to such coverage!
Now, enjoy the video (and let us know how we can help you get there!)
