. I discovered this outrageously funny video about airline fees. The point to note is that this video is predicting airline fees in “the year 2007”! And true enough, by the end of [...]
Lately, I’ve been talking a lot about how airlines can use Web 2.0 tools to connect with their customers. This is a re-post of an article first published on the NewMediaChatter website, [...]
Air Mauritius is in a unique position to learn from airlines around the world – who are doing well on social media, or making mistakes – and then craft their own strategy. A blue [...]
Dear Readers, Here’s a piece of good news I wanted to share with you. I just found out that SimpliFlying is ranked 2nd for the most number of followers on Twitter for the [...]
. Recently, the Centre for Asia-Pacific Aviation (CAPA) published a report which concluded that the “full-service airline model break down in the new-world order“. “Worldwide, the [...]
Image via Wikipedia . I read an article about Tony Fernandes, the CEO of AirAsia, in The Economist today that got me thinking. Thinking about the last few articles I’ve written about United [...]
. I was reading through a popular airline forum this morning and was shocked the read the story of a United Airlines frequent flier, who was extremely frustrated by “hidden fees” the [...]
Image via Wikipedia I wrote about value-addition to bring in revenues yesterday. The best value addition to a customer’s brand experience is emotional. And the best value addition brings in [...]
Continuing with the ancillary revenues special this March, I’d like to explore the issue whether ancillary revenues are good for the airline brand, or detrimental. We all know they’re [...]
A picture speaks a thousand words, isn’t it? I’ve included two here, this Sunday, and I think they speak more than 2,000 words when put together. The first graphic shows the bad state [...]
