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Monthly Archive for: "January, 2011"
By Shashank Nigam
January 27, 2011

Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]

Recently, I discovered that Hainan Airlines of China has been awarded a “5 Star” status by Skytrax putting them in the same reign as Singapore Airlines and Qatar Airways. While Hainan [...]

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By Shashank Nigam
January 24, 2011

Flight attendants: Lost The Fire For Customer Service Excellence? Time To Retire!

Last week, I spent over 18hrs flying from Vancouver to Miami, and back – across three airlines. While one was good and one ordinary, the flight attendants in one were seemed bored of their [...]

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By Shashank Nigam
January 16, 2011

KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?

Spanair delights holiday travelers Just around when thousands were stranded at London’s Heathrow Airport and missing Christmas gatherings, Spanair had delightful surprise in store for their [...]

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By Shashank Nigam
January 7, 2011

A Brand New SimpliFlying – from airline branding pioneers to leading customer engagement at airports and airlines

The journey till now… SimpliFlying, the blog, is now almost three years young. The 358 articles on this blog on airline branding and social media have been read almost half a million times [...]

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By Shashank Nigam
January 1, 2011

Happy New Year from SimpliFlying!

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