Malaysian flag-carrier Malaysia Airlines (MAS) officially joined the Oneworld airline alliance today in a glittering ceremony held in Kuala Lumpur. Along with 11 other highly-reputed airlines [...]
Let’s face it – most of us hate being at airports. We want to get out of there as soon as possible, after landing. When in transit, we try to find a quiet spot with a strong wifi signal. And [...]
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial [...]
A couple of months ago, we released a short infographic accompanied by a premium report that elaborated on the results of an extensive survey we did with over 50 airports that are socially-savvy [...]
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and [...]
SimpliFlying started its journey in early 2009 by re-imagining the way airline branding worked, when we introduced the 6X airline branding model. We focused on digital marketing and gradually [...]
Now that the holiday season is over, it’s worth reviewing the efforts made by airlines and airports all over the world to leverage the magic of the holiday season. The campaigns we found [...]
All in One Book – 42 wisdom quotes, 10 key statistics If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’. A [...]
The end of a faceless airport brand How often is it that you write to an airline or an airport, and get a reply with no signature, or one which says “this is a computer generated message, [...]
As we enter 2013, the expectations from airlines and airports to live up to the new realities of an increasingly connected world are ever more. Passengers are more vocal and connected to their [...]
