Change is in the air, but it’s just a misunderstanding: Social marketing for airlines explained
Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be [...]
Rohit Talwar on the Future of the Airline Industry
Editor’s Note: This is the fifth part of our series on the Future of Air Travel. For this exclusive series, SimpliFlying consultants have been interacting with leading thinkers and [...]
SimpliFlying completes five years — how fantasy took flight
On June 12, 2014, as I entered the Emirates Lounge at New York’s JFK Terminal 4, I saw a familiar scene — the lounge decked up in a conference setting, canapés being served to guests, [...]
Lessons in Disruption Management from the #LionAirDelay Incident
Editor’s Note: This is a guest post by Kinny Cheng, an aviation enthusiast, and a passenger experience (#PaxEx) consultant for the commercial aviation industry. Kinny lives and breathes [...]
