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Monthly Archive for: "June, 2015"
 [Presentation] 5 Ways HR Can Lead Airline Brands into the Age of the Connected Traveller
By Shubhodeep Pal
June 29, 2015

[Presentation] 5 Ways HR Can Lead Airline Brands into the Age of the Connected Traveller

Last week, I had the pleasure of presenting at the APDC (Airline Personnel Directors’ Council) Annual Conference in Singapore. In a closed-room setting with some of the most senior [...]

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 Airline Disruption Management in the Age of Hackers and Connected Travellers
By Marco Serusi
June 25, 2015

Airline Disruption Management in the Age of Hackers and Connected Travellers

Last weekend, three separate airline disruption stories hit the news, all in the space of 48 hours. On Saturday 20th June, the computer systems of LOT Polish Airlines were hacked, causing flight [...]

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 An Inside Look at the Cebu Pacific Brand Refresh
By Vishal Mehra
June 24, 2015

An Inside Look at the Cebu Pacific Brand Refresh

June 2015 has understandably been a busy month for Cebu Pacific. The airline introduced an extensive brand refresh across all touch points, including aircraft livery on the first day of the [...]

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By Sidd
June 23, 2015

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By Sidd
June 17, 2015

About Us

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 What Airlines Need to Know About Facebook’s Vision for Social Customer Service
By Shubhodeep Pal
June 17, 2015

What Airlines Need to Know About Facebook’s Vision for Social Customer Service

Editor’s Note: This is the second of a two-part series on the future of Social Customer Service for airlines, and how Facebook is leading the way. Part 1 explored the reasons why Twitter has been [...]

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 RIP Twitter. Facebook is the Future of Social Customer Service.
By Shubhodeep Pal
June 16, 2015

RIP Twitter. Facebook is the Future of Social Customer Service.

Editor’s Note: This is a two-part series on the future of Social Customer Service for airlines. Part 2 explores the innovative ways in which Facebook — and Facebook Messenger — [...]

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 The Marketing Importance of Airline Liveries
By Vishal Mehra
June 1, 2015

The Marketing Importance of Airline Liveries

As a young boy, I used to watch Star Wars and wonder if any of those flying machines would be real one day. Part of that dream came true a few weeks ago, when ANA made a deal with Walt Disney [...]

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