There is a disconnect between the Senior and the Middle level executives, especially regarding the challenges and the potential of airline social media. Middle managers need to be empowered. For [...]
To all our readers, clients and partners – Thanks for making 2015 has been a phenomenal year for us. We worked on some of our most ambitious projects till date, [...]
Middle Eastern airlines are grappling with challenges brought about by their rapid expansion, with inflexible team structure rising as the biggest concern when it comes to social media planning. [...]
A good way for airlines to find inspiration on how they can make 2016 a great year – is by looking at what the best airline marketing initiatives in 2015 have been like. In the past year, [...]
This week, Singapore Airlines released a remarkable video in which a designer painstakingly puts together possibly the most detailed A380 model plane you’d ever see. The airline worked with [...]
This piece should have been the easiest to write. After all, five years gives one a multitude of experiences (and insights?) to choose from. Instead, I’ve lingered the most on this one [...]
![[REPORT] A Disconnect Between Senior and Middle Level Executives Regarding Airline Social Media](https://simpliflying.com/wp-content/uploads/bfi_thumb/dummy-transparent-omf0raz1qr95kcg4t7ovreedeqig4l1ykilii2xzu4.png "[REPORT] A Disconnect Between Senior and Middle Level Executives Regarding Airline Social Media")
