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Launching an airline is an experience quite unlike anything else in the world. Nowhere is the appetite for risk and the need to succeed higher. A phenomenal amount of capital is invested into an [...]

Over the coming weeks two of us on the SimpliFlying team will be travelling to the USA. Both of us live in the UK, and so all things being equal should carry a similar level of risk, especially [...]

In the past, airline marketing teams forged strong relationships with passengers based on their extensive route networks, on-time performance and brand new aircraft equipped with premium suites. [...]