Brand eXecution
How Oscar Munoz turned around United Airlines by focusing on the employees
April 28, 2023
by Shashank Nigam
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The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)
April 04, 2023
Announcements
How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model
March 31, 2023
Air India released the most non-Indian amenity kits ever, and we re-did them
March 30, 2023
Climate Change
The Rise of Green Travel – how we will be able to fly in a sustainable way by 2026
November 09, 2021
Top six airline marketing campaigns to woo travellers back in the air post-pandemic
October 25, 2021
Brand X-Factor
Unraveling the future of Air India under Tata (and the resurgence of the iconic ‘Maharaja’)
October 20, 2021
100% vaccinated airline staff – the key to rebuilding brand trust
September 07, 2021
The best airlines look to vaccinate all customer facing staff to re-build trust in travel
February 16, 2021
SimpliFlying creates a new standard for airline health safety with APEX
January 12, 2021
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