"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Engaging the customer through Web 2.0: lessons from JetBlue Airways
… For about 21 hours from Oct 21 to Oct 22, JetBlue Airways did a fantastic job of what Rohit Bhargava calls “short term blogging“. They set up a Live blog, to coincide with the opening of their new Terminal 5, at New York’s JFK Airport. There were a couple of posts every hour, keeping …. continue reading →
Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?
….. Jet Airways is relying heavily on ethnic marketing in the US to get in touch with its key target market of Non-Resident Indians (NRIs), and tapping on distribution networks like grocery stores to allow access to tickets! In this part 2 of the exclusive interview with Lisa Markovic, the Vice President of Sales and …. continue reading →
Jet Airways’ VP of Sales & Marketing shares what it takes to build a strong airline brand in the US
….. Jet Airways has been the shining star of the Indian aviation industry, especially in the past 5 years, since liberalization. The airline established itself as the harbinger of positive changes in the region, and currently offers one of the best service in the Indian skies, their numerous industry awards a proof of that. A …. continue reading →
Will online communities by airlines help their brands take-off?
AirFrance-KLM recently launced Bluenity, what they claim as the “first social network for travelers” by an airline. But as Scott Carmichael pointed out in his article at Gadling, Lufthansa was the first airline to launch such a social network called GenFly Lounge – targeted at student travelers. Both of these sites follow the norms of …. continue reading →
How does a pilot strike affect the Air France and KLM brands (and what can be done about it?)
… If you haven’t already heard, all pilots in France are going on strike yet again this weekend. It almost seems like a futile attempt at getting a long weekend for themselves. That means, all air travel in France will shut down from 14-17 November, since no planes take off – not just for Air …. continue reading →
Michael D’Esopo of Lippincott bares the truth about airline branding in interview
Lippincott, a leading brand strategy and design consultancy, has worked with airlines globally, including Virgin Atlantic and most recently TACA Airlines. Lippincot helped TACA deliver a “calming trip” to their customers, the moment they stepped aboard the plane. They have also extensively helped Delta Airlines deliver a 360 degree brand experience, both internally and to …. continue reading →
What can airlines learn from the Obama marketing machine?
… Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month. For a person who has come from behind, fighting tough opponents to win the elections, success …. continue reading →
Three ways airlines can brand themselves in a recession
I was recently reading an article by Harvard Business School Professor John Quelch, who discussed eight refreshing ways of marketing in a recession. Inspired by that article, I decided to take a shot at coming up with ways in which airlines can market themselves to achieve a superior brand authority in a recession. Here are …. continue reading →
What does the Thai Airways logo and design stand for?
I’ve always found Thai Airways’ new brand image to be very appealing – purple, gold, and very traditional shapes. But I never really knew what it meant and stood for. So I decided to do some digging around, and here’s what I found. This description is by an Airliners.net member, Mathias Krewedl The ornament consists …. continue reading →
A Southwest Airlines employee goes out of her way to help a distressed passenger
…. Terry Maxon of the Airline Biz Blog recently posted an email from a passenger who was helped by a Southwest Airlines employee at Love Field airport in Dallas. It is a great show of how empathizing employees can create trust between the brand and the customer. Again, proving the theory that happy employees lead …. continue reading →