"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliFlying creates history: absolutely unofficial, real-time coverage of the Singapore Airshow 2010
The Singapore Airshow might not be the biggest in the world (it’s the 3rd biggest). But you bet that it will receive the biggest ever social media coverage, because we have decided to cover it. Yes, Singapore Airshow is finally on Social Media – in a joint effort by SimpliFlying and Penn Olson. There’s a …. continue reading →
Six Brand Leadership Lessons from Air New Zealand, and the flatbed seat in Economy Class
At the edge of the world, a small airline is pushing the envelope when it comes to doing the right things. This is a hallmark of a brand that is going places, even in times of adversity. If you haven’t already heard, Air New Zealand yesterday revealed a revolutionary flat-bed seat in Economy Class that …. continue reading →
SimpliFlying in The Media: CNBC, Flightglobal, Aerospace Diary and Slideshare
Webbies 09 – The Shortlist 25 Jan’10 || Flightglobal … Best Blog: Judged by Reed Business Information’s head of Blogging, Adam Tinworth and Vice President Cabin Design Office at Airbus, Jonathan Norris. Nominees are: Things In The Sky, Airboy, AirPigz, GreenAir Online, Randy’s Blog, SimpliFlying… read more Social Trippin’ 22 Jan’10 || Slideshare by Turkish Airlines … The author of SimpliFlying.com, a well respected and …. continue reading →
Etihad Airways charging a second bag fee? Bad idea for a brand trying to establish itself
As promised at the start of the year, SimpliFlying will be bringing you more Guest Columns from leading aviation practitioners around the world. Our second guest article of the year is written by Oussama Salah, who is an aviation expert based in Abu Dhabi, UAE. Being a Jordanian who flies around the region a lot …. continue reading →
The Road ahead for airlines in social media – presentation from PATA
I recently had the opportunity to present about the future of airlines in social media, at PATA’s Aviation Committee meeting Abu Dhabi. Here is the presentation for your viewing pleasure. If you have questions about this presentation, please feel free to email me at pata@simpliflying.com. You can view more of SimpliFlying’s presentations here. If you’d like …. continue reading →
Asian Brand in Chaos: Japan Airlines files for bankruptcy, what's in store for Delta and Skyteam? As shared Live on CNBC
So, we all know that Japan Airlines has filed for bankruptcy, is de-listing from the Nikkei Stock Exchange, will be selling all 30 Boeing 747s, shedding 30% of their staff and has hired a new CEO who used to be a monk. But what is the impact of all this? And where does a potential …. continue reading →
I'd happily pay extra to an airline to treat me like a VIP. Would you?
I recently flew Singapore Airlines’ First Class for the first time. It was a trans-Pacific flight, so I got to enjoy it for the longest time possible (23hrs!). What an amazing experience it was. Aside from the product aspects, the service was unmatched. A level I had never experienced before, not on SIA’s economy class, …. continue reading →
Back to the future – What would air travel be like in a year? Trip report Dec 2010
I was at the “HP Future is…” and was inspired to do an article on what the future of air travel would look like in a year. Instead of doing a “Top 10 article” I decided to do a video of what taking a flight in Dec 2010 would be like, with the advent of …. continue reading →
SimpliFlying in The Media: CNBC, The Straits Times, Asia News Network, AirObserver's Blog, DrDaveHaleOnline, Travel Reviews, Travel Industry Wire, Facing the Street
Is A Low Cost Airline Alliance Possible In Europe? 8 Jan’09 || AirObserver’s Blog … I’d like to quote Simpliflying, whose insight is particularly pertinent especially when we’ve witness such an alliance and with whom I agree. He says that “the most significant difference is the departure from Star Alliance – type marketing or revenue driven alliances. …. continue reading →
Etihad Airways video trip report – Business Class: Athens to Delhi, via Abu Dhabi
As promised at the start of the year, SimpliFlying will be bringing you a new section with video trip reports – mostly shot at 35,000 feet. Because the best assessment of an airline brand can only be done during the Brand eXecution! Here’s the first of such reports. In this 3 min video trip report, …. continue reading →